The Dongfeng Rich 6 Pro is an upgraded pick-up truck launched by Zhengzhou Nissan, built upon the foundation of the Rich 6. It not only carries forward the Rich series' core identity of "joint-venture DNA, durability, and reliability", but also accurately targets the RM100,000 to RM130,000 dual-purpose commercial and lifestyle pick-up segment through modernised styling upgrades and an optimised cabin layout.
The Rich 6 Pro blends the workhorse utility of a commercial vehicle with modern passenger car aesthetics, aiming to be a versatile partner for small business operators and outdoor working professionals.
Market positioning highlights: Joint-venture build quality, rugged industrial styling, long flat-deck cargo bed, and high-performance turbodiesel power.
Design direction: On the outside, it sports a more aggressive, rugged black-and-red colour scheme paired with bolted-on wheel arch mouldings and flame-styled body decals, exuding a distinct off-road stance. Inside, while retaining a hard-wearing and practical build, seat comfort has been improved, complemented by an infotainment touchscreen featuring smartphone connectivity.
Core selling points: The crux of the vehicle centres on its "generous cargo bed and robust low-end torque". Notably, the long flat-deck cargo bed layout eliminates wheel-arch intrusions to maximise loading efficiency, specifically tailored for high-frequency use cases such as commercial logistics and retail distribution.
Powertrain: Under the hood is the proven 2.3T M9T turbodiesel engine (developed with Renault-Nissan Alliance technology), delivering a peak torque of 380 Nm. Renowned for its low-end pulling power, this powertrain delivers ample climbing performance under heavy payloads (such as carrying over 1 tonne of cargo) and is paired with a smooth-shifting ZF 8-speed automatic gearbox.
Cabin & Cargo Layout: Available in multiple cargo bed configurations, the flat-deck variant does away with wheel-arch intrusions to deliver exceptional space utilisation. The cabin ergonomics have also been refined to comfortably accommodate adults around 180 cm tall, reducing driver fatigue over long-distance journeys.
Chassis & Ride: A front double-wishbone and rear leaf-spring suspension setup delivers both heavy-load capability and stability over rough terrain. Standard across the range is the Bosch 9.3 ESP system, providing enhanced safety under fully laden conditions and on wet, slippery roads.
In-Car Tech: The 10-inch central touchscreen supports dual connectivity via Huawei HiCar and Baidu CarLife, delivering modernised in-cabin functionality to cater to the smartphone connectivity needs of modern pick-up owners.
Owner Feedback: Owners have widely praised its "heavy-duty loading capacity for hauling agricultural produce and building materials" alongside its "fuel-efficient operating cost advantages". Among micro and small business owners in regional townships, the Rich 6 Pro is regarded as a highly cost-effective commercial asset.
Market Positioning: Serving as the core pillar of Zhengzhou Nissan’s "Rich" line-up, the 2026 model offers a comprehensive spread of variants (manual/automatic, 4x4/4x2, flat-deck/standard bed) to cater precisely to both commercial logistics and recreational off-roading.
Global Expansion: As a key model in Dongfeng Motor's globalisation strategy, the vehicle officially entered overseas markets like Chile in early 2026, receiving localised equipment such as ISOFIX child seat anchors to underline its international adaptability.
Positioned as a high-value commercial workhorse, the Rich 6 Pro stays true to its utilitarian purpose. When cross-shopping against pure electric or hybrid pick-ups in the same price bracket, buyers should consider the following key aspects:
Long-Distance Range and Refuelling Logistics: The diesel powertrain’s dependability and cruising range advantages prove vital in job-site and remote environments lacking convenient EV charging infrastructure.
Heavy-Payload Operating Conditions: For demanding, fully-laden hauls involving construction materials and agricultural goods, a conventional turbodiesel engine delivers sustained peak torque output and consistent fuel economy under heavy strain.
Environmental Robustness: Superior chassis structural rigidity, ease of maintenance, and long-term durability when compared to passenger-oriented lifestyle pick-ups operating in harsh, punishing conditions.
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